“Despite its reputation as the ultimate modern typeface, Futura Now is surprisingly warm,” he explains. “It brings some much-needed humanity back to the world of geometric sans serifs,” says Steve Matteson, Monotype’s Creative Type Director who led the design team.
It’s more truly Futura-like than any digital version you’ve ever worked with. Futura Now offers designers a chance to see Futura with fresh eyes. For nearly 90 years, Paul Renner’s Futura has been as popular as it is versatile-from children’s books to fashion magazines to the plaque on the Moon.įutura is a typographic icon.
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